Case Studies
Strategic PR is measured by its impact. This is how I deliver it.
Lead the launch campaign of 'Pickl' in Qatar, which received GOLD award for 'Best F&B Campaign' at MEPRA Awards.
Challenge: Launch an F&B brand in a new market with high competition.
Solution: Devised and executed a multi-channel campaign.
Impact: Earned a GOLD award at the MEPRA Awards, demonstrating best-in-class results.
WellCare of Kentucky - Andy Beshear's Visit
Challenge: Strategically manage all communication aspects for a major client event, including media outreach, news releases, and content production.
Solution: In addition to the core communications responsibilities, I proactively secured the attendance of Kentucky Governor Andy Beshear to elevate the event's profile and media appeal.
Impact: The Governor's high-profile presence generated significant and widespread media attention, directly benefiting the client far beyond the initial scope of work.
Driving Coverage & Attendance for Cityscape Qatar 2024
Challenge: Maximize media coverage and attendee visibility for a major real estate event, Cityscape Qatar 2024, requiring intensive, coordinated communication output.
Solution: Executed a comprehensive PR strategy that included drafting 9 targeted press releases, securing 10+ proactive media interviews, and creating 6 featured articles for key publications.
Impact: Successfully managed the media narrative and significantly amplified event messaging, ensuring high-quality earned media across the event lifecycle.
Launching a Global Tech Summit in Qatar
Challenge: Successfully launch and generate credible media interest for the inaugural World Summit AI Qatar, an event focused on a complex and specialized technology sector in a new market.
Solution: Executed a highly focused, strategic media relations plan, writing 3 targeted press releases and securing multiple relevant media interviews with key spokespeople to build local and regional awareness from the ground up.
Impact: Secured high-quality placements in technology and business outlets, effectively establishing the summit's credibility and positioning it as a leading regional platform in its first year.
Promoting Marriott Bonvoy's Loyalty and Credit Card Programs
Challenge: Sustain consistent consumer interest and drive sign-ups for a Marriott loyalty program and its associated credit card in a competitive market.
Solution: Developed and coordinated ongoing, multi-faceted influencer and media campaigns to drive continuous buzz and highlight the unique benefits of the program.
Impact: Generated consistent visibility and positive coverage, successfully leveraging third-party endorsements to build trust and encourage long-term adoption of the loyalty and credit card offering.
